To provide wholistic care to pediatric patients with a focus on disease prevention, growth and development, and health promotion.

       Children are like wet cement (Anne Ortlund, 2002).
Proverbs 22:6 says, "Train up a child in the way he should go; even when he is old he will not depart from it."
  Molding children is an art and requires work, passion, and efficiency, otherwise it could be too late, and other less desirable factors will mold them.  Southwest Pediatric Care aims to provide care within the context that children have physical, emotional, mental, and spiritual needs that must be met. Although their DNA or genetic makeup is complete, their personality is still moldable by their environment. SWPC is here to partner with you, parents and guardians, to maximize your child's growth and developmental potential. With 19 years of primary pediatric care, we aim to provide wholistic care to pediatric patients with a focus on disease prevention, their growth and development, and health promotion.

Dr. Florence C. Roque, DNP, CPNP
Dr. Florence C. Roque, DNP, CPNP
CEO and Co-Owner
Primary Care Provider
Joel Roque, CBET
Chief Operations Officer/
Mireya Esnayder
Clinical Operations Rep 

Lisa Reyes
Medical Assistant
Carmen E. Seltzer
Certified Nursing Aid / Medical Assistant
Alexis Chacon
Certified Nursing Aid / Medical Assistant
Cecilia Jimenez
Front Desk/ MA

Myra Torres
Medical Assistant
Samantha Jaramillo
Front Desk

    • Clinic Services :

    • -Well Baby/ Child/ Adolescent checks
    • -Sports physicals Pre-Dental / Pre-OP
    • -Physicals WIC prescriptions
    • -Sick visits (acute and chronic conditions) As PCP, will evaluate, coordinate, treat and / or maintain therapies and/ or referrals for:
      • Asthma
      • ADHD - Drug Screening 
      • Pregnacy Screening
      • Genetic syndromes such as but not limited to
        • -Down syndrome
        • -Muscular dystrophy
        • -Sickle cell 
        • -Fragile x 
        • -Developmental delays
      • -Overweight and obesity, common and complex conditions.
      • - ALLERGY TESTING AND IMMUNOTHERAPY  (Ask us about our program)
      • -Immunizations,
      • -Vision and Hearing screening
      • -Wart removals
      • -Nebulization treatments
      • -Foreign body removals from:
        • Eyes
        • Ears
        • Nose
        • Throat
      • -Skin Suturing, suturing and staple removals
      • SWPC believes in hassle- free, quality customer service.
      • SWPC uses an efficient electronic health record system. Ask us about our easy access patient portal that will allow clients to have access to medical records & create  and confirm appointments online and much much more.

Dr. Chanana

Dr. Chanana's Biography

Dr. Nitin Chanana is double board certified in General Pediatrics and Pediatric Cardiology with the American Board of Pediatrics.

He earned a Bachelor of Medicine and Bachelor of Surgery degree from PGIMS, Rohtak, India. Dr. Chanana completed residency training in General Pediatrics at the Children’s Hospital of New York (CHONY) at Columbia University, New York City in 2012. He thereafter completed 3-year fellowship training in Pediatric and Fetal Cardiology at Primary Children’s Hospital, University of Utah at Salt Lake City in 2015 and moved to El Paso.

Dr. Chanana has expertise and special interest in managing fetuses, children and adults with complex congenital heart disease especially single-ventricle patients. He co-manages children with Heart Transplant Centers for their pre-and-post heart transplant care.

He is author of several publications in the field of single ventricle physiology and pediatric heart transplantation. He has presented his research work in both national and international cardiology conferences. He received travel award from American Society of Echocardiography in 2014.

Dr. Chanana is pleased to partner with Dr. Kumar at Pediatric and Fetal Cardiology Associates, El Paso established in 2017. He loves living in El Paso with his wife Sushila, and their two children Parin and Ishita. When not seeing cardiac patients, he enjoys travelling, biking, hiking and seeing his kids engaged in music and sports.

Vibhash Kumar's Biography

Dr. Kumar received his medical degree from Jawaharlal Nehru Medical College in India. His pediatrics residency was at University of Illinois, Chicago, and was followed by a pediatric cardiology fellowship at Advocate Christ Medical Center. Dr. Kumar is board certified in both pediatrics and pediatric cardiology. He has a special interest in cardiac imaging, particularly imaging of the fetal heart His research interest includes Tetralogy of Fallot(TOF) and management of patients with single ventricle physiology.

In his leisure, Dr. Kumar enjoys spending time with his family and exploring the nature."

joe alvarado

Joe Alvarado and his sons Julian & Abraham Alvarado 
Ortthopedic Services/Kids LLC 

Joe is an Orthotist. His two sons Julian and Abraham are Othopedic Fitters and Therapeudic Shoe Specialist. 


  • Diabetic Shoes

  • Custom Braces

    • Back Supports

      •                                                                               Knee Braces

        •                                                                         Custom inserts & More

 Rachael Wiley 
Young living distributor (Essentail Oils)
Racheal Wiley is a health and wellness advocate who has been on her essential oil journey for  over 5 years. She began looking for a more natural approach in supporting the overall wellness of her children.  She found her answer when Young Living essential oils were introduced to her,  and she jumped in with both feet.  She is currently working on her French Aromatherapy Certification and practices the Aroma Freedom Technique.  Racheal has a Bachelor's of Science in Elementary Education from NMSU.  From there she taught for 7 years in the Gadsden School District and 4 years in the Deming School District.  She kept her Highly Qualified teaching status all 11 years she was an elementary school teacher.  Her passion lies in education and empowering people to start living a life of wellness, purpose, and abundance.  Her goal is to reach as many people as she can to share the wonderful benefits of essential oils.  Who is ready to start their journey?

She now offers classes on essential oils at our clinic every Friday. Please RSVP to reserve a spot. 


    1985: Bachelor of Science degree in Bible and Youth Ministry, completed with honors - Johnson Bible College,
                     Knoxville, TN 

    1994: Bachelor of Science degree in Nursing, completed with clinical honors - Rush University, Chicago, IL 

    1996: Master of Science degree, Maternal Child Nursing - Rush University, Chicago, IL

     Nursing Doctorate (aka DNP) degree, Nurse Practitioner with Pediatric/ Genetics subspecialty -
       Rush University, Chicago, IL

    1998 - Present: CPNP: Nationally board certified through Pediatric Nursing Certification

    1993 -1996: Internships and Residency training: Rush Medical Center University of
Illinois at Chicago Children's
                                       Memorial Hospital 


RN: Rush Medical Center - Neonatal Intensive Care Unit Bethany Hospital - Telemetry Unit Lawndale Christian Health Center 

Primary care: Triage, Prenatal & Outpatient Pediatrics. PNP: 
    1996 -2005: Lawndale Christian Health Center, Pediatric Primary Care, started pediatric
                      Asthma and Allergy program. 
    2000 -2001: University of Illinois at Chicago, Epidemiology & Public Health,
                      Senior NP for Asthma Research program. 
    2002 -2005: University of Chicago, started Pediatric Mobile Unit program;
                      Clinical/ Business Specialist for Informatics. 
    2005 -2009: Barrow Craniofacial Center/ Congenital Heart Center at
                      St Joseph's Medical Center, Phoenix AZ 
    2009 -2010: Kids Kare Pediatrics, Phoenix AZ. Pediatric Primary Care. 
    2010 -2014: Rio Grande Medical Group, Deming, NM. Pediatric Primary Care. 
    2014 - Present: University Medical Center, El Paso, TX. Pediatric Primary Care.

Bright Futures, American Academy of Pediatrics Centers for Disease Control NAPNAP 

Raymundo Molina, Phd for counseling services, Deming, New Mexico

Twana Sparks, MD - Otolaryngology, Silver City, New Mexico

Mimbres Memorial Hospital - Emergency and Specialty services, Deming New Mexico 

Joel Stevens, CFNP, DCM, Chiropractic Medicine, Deming, New Mexico 

Arizaga, MD, Dermatology, Silver City, New Mexico

Joni McClure. AuD, Audiology, Deming, New Mexico

Southwest Eye Center, Deming, New Mexico  

Lanoue, MD - Orthopedics, Deming, New Mexico 

Benjamin Carcamo, MD - pediatric hem/oncology, El Paso TX

Radenovich, MD, Pediatric Ophthalmology, El Paso, TX 

Other pediatric specialists in Albuquerque, NM and El Paso, TX

Southwest Pediatric Care, LLC 1020 S. 8th Street, SUITE A,
Deming, New Mexico 88030

Phone: 575-936-4350
On Call/ After Hours Phone: 575-545-3985
Fax: 575-936-4351
Email: swpedscare@gmail.com