To provide wholistic care to pediatric patients with a focus on disease prevention, growth and development, and health promotion.

       Children are like wet cement (Anne Ortlund, 2002).
Proverbs 22:6 says, "Train up a child in the way he should go; even when he is old he will not depart from it."
  Molding children is an art and requires work, passion, and efficiency, otherwise it could be too late, and other less desirable factors will mold them.  Southwest Pediatric Care aims to provide care within the context that children have physical, emotional, mental, and spiritual needs that must be met. Although their DNA or genetic makeup is complete, their personality is still moldable by their environment. SWPC is here to partner with you, parents and guardians, to maximize your child's growth and developmental potential. With 19 years of primary pediatric care, we aim to provide wholistic care to pediatric patients with a focus on disease prevention, their growth and development, and health promotion.

Dr. Florence C. Roque, DNP, CPNP
Dr. Florence C. Roque, DNP, CPNP
CEO and Co-Owner
Primary Care Provider
Joel Roque, CBET
Chief Operations Officer
Carmen E. Seltzer
Certified Nursing Aid / NURSING STUDENT
Musique Cabalteja
Bilingual Office Staff  (Tagalog)

    • Well Baby/ Child/ Adolescent checks
    • Sports physicals Pre-Dental / Pre-OP
    • Physicals WIC prescriptions
    • Sick visits (acute and chronic conditions) As PCP, will evaluate, coordinate, treat and / or maintain therapies and/ or referrals for:
      • Asthma
      • ADHD
      • Genetic syndromes such as
        • Down
        • Muscular dystrophy
        • Sickle cell
        • Fragile x
        • Developmental delays
      • Overweight and obesity, common and complex conditions.
Clinic Procedure
  • Immunizations,
  • Vision and Hearing screening
  • Wart removals
  • Nebulization treatments
  • Foreign body removals from:
    • Eyes
    • Ears
    • Nose
    • Throat
  • Skin Suturing, suturing and staple removals
Office Procedure
  1. SWPC believes in hassle- free, quality customer service.
  2. SWPC uses an efficient electronic health record system. Coming soon there will be a patient portal that will allow clients to creat and confirm appointments online and much much more.


    1985: Bachelor of Science degree in Bible and Youth Ministry, completed with honors - Johnson Bible College,

                     Knoxville, TN 

    1994: Bachelor of Science degree in Nursing, completed with clinical honors - Rush University, Chicago, IL 

    1996: Master of Science degree, Maternal Child Nursing - Rush University, Chicago, IL

     Nursing Doctorate (aka DNP) degree, Nurse Practitioner with Pediatric/ Genetics subspecialty -
       Rush University, Chicago, IL

    1998 - Present: CPNP: Nationally board certified through Pediatric Nursing Certification

    1993 -1996: Internships and Residency training: Rush Medical Center University of
Illinois at Chicago Children's
                                       Memorial Hospital 


RN: Rush Medical Center - Neonatal Intensive Care Unit Bethany Hospital - Telemetry Unit Lawndale Christian Health Center 

Primary care: Triage, Prenatal & Outpatient Pediatrics. PNP: 
    1996 -2005: Lawndale Christian Health Center, Pediatric Primary Care, started pediatric

                      Asthma and Allergy program. 
    2000 -2001: University of Illinois at Chicago, Epidemiology & Public Health,
                      Senior NP for Asthma Research program. 
    2002 -2005: University of Chicago, started Pediatric Mobile Unit program;
                      Clinical/ Business Specialist for Informatics. 
    2005 -2009: Barrow Craniofacial Center/ Congenital Heart Center at
                      St Joseph's Medical Center, Phoenix AZ 
    2009 -2010: Kids Kare Pediatrics, Phoenix AZ. Pediatric Primary Care. 
    2010 -2014: Rio Grande Medical Group, Deming, NM. Pediatric Primary Care. 
    2014 - Present: University Medical Center, El Paso, TX. Pediatric Primary Care.

Bright Futures, American Academy of Pediatrics Centers for Disease Control NAPNAP 

Raymundo Molina, Phd for counseling services, Deming, New Mexico

Twana Sparks, MD - Otolaryngology, Silver City, New Mexico

Mimbres Memorial Hospital - Emergency and Specialty services, Deming New Mexico 

Joel Stevens, CFNP, DCM, Chiropractic Medicine, Deming, New Mexico 

Arizaga, MD, Dermatology, Silver City, New Mexico

Joni McClure. AuD, Audiology, Deming, New Mexico

Southwest Eye Center, Deming, New Mexico  

Lanoue, MD - Orthopedics, Deming, New Mexico 

Benjamin Carcamo, MD - pediatric hem/oncology, El Paso TX

Radenovich, MD, Pediatric Ophthalmology, El Paso, TX 

Other pediatric specialists in Albuquerque, NM and El Paso, TX

Southwest Pediatric Care, LLC 1020 S. 8th Street, SUITE A,
Deming, New Mexico 88030

Phone: 575-936-4350
On Call/ After Hours Phone: 575-545-3985
Fax: 575-936-4351
Email: swpedscare@gmail.com