1020 South 8th Street Suite A Deming, NM 88030


1020 South 8th Street Suite A Deming, NM 88030

About Us

Southwest Pediatric and Family Care opened April of 2015. We have been lovingly caring for babies, kids, teens, and adults in the Luna County community and our neighboring communities.

Mission Statement

To provide wholistic care to families with a focus on disease prevention, growth and development, and health promotion.

The mission of SWPFC is to provide excellent evidence-based healthcare, listen empathetically to our patients’ needs, and be of service to others.

Vision and Core Values

Children are like wet cement (Anne Ortlund, 2002).

Proverbs 22:6 says, "Train up a child in the way he should go; even when he is old he will not depart from it."

Molding children is an art and requires work, passion, and efficiency, otherwise it could be too late, and other less desirable factors will mold them. Southwest Pediatric and Family Care aims to provide care within the context that children have physical, emotional, mental, and spiritual needs that must be met. Although their DNA or genetic makeup is complete, their personality is still moldable by their environment. SWPC is here to partner with you, parents and guardians, to maximize your child's growth and developmental potential. With 23 years of primary pediatric care, we aim to provide wholistic care to pediatric patients with a focus on disease prevention, their growth and development, and health promotion.

  • We believe that successful lasting relationships result from open communication between you and your provider.

  • We believe that family, in its many forms, is the most important institution in human development.

  • We believe that the pursuit of excellence requires openness and willingness to change.

  • We believe that all people are created equal.

  • We believe that each person is responsible for the choices they make.

Meet Our Staff

Gloria Marquez

Lead Front Desk

Bilingual (English/Spanish)

I was born and raised in Deming and moved to Las Cruces in 1983. I recently moved back home to be closer to family. I have 2 wonderful grandchildren.

I enjoy spending my free time with my grandchildren.I have worked in medical field as support staff for over 20 years. I truly enjoy working with Dr. Roque and the team at SWPFC. The care and support we give and received has been amazing.

Leticia Fernandez

Front Desk Staff

Bilingual (English/Spanish)

I'm a wife and mother of 4. I have lived in Deming for 8 years. I have over 10+ years experience working as a Front Desk Receptionist. On my free time love to go camping with Family.

I Love the way SWPFC takes care of their patients. They made me feel right at home as the mother of a patient, before coming to work here. I truly enjoy working with Dr. Roque and the team at SWPFC. The care and support we give and receive has been amazing.

Julissa Chavez

Virtual Scheduler/Front desk/ Advertising Team

Bilingual ( English/Spanish )

My name is Julissa Chavez , I am 22 years old . I have been with Southwest Pediatric and Family Care for a year now, I am part of the front desk staff, I love my community and SWPFC!

Luis Carreon

Front Desk

I am from Palomas, Mexico. I have been in the healthcare profession for about 4 years now. I love my family and being a girl dad! I like to play music on my keyboard on my free time, and I have had a passion for baseball all my life.

Amanda Rivera

Medical Assistant / MA Lead

Bilingual (English/Spanish)

I was born in Las Cruces and raised in Deming, NM. I have always liked the medical field and enjoy helping others. In 2019 I decided to go back to school to further my education. In 2020, I graduated from Purdue University Global and received my Medical Assisting certification. During this time I gained an interest in Phlebotomy and recently completed a Phlebotomy program at Western New Mexico University.

My child has been a patient of SWPFC for years and I have always liked the care and the atmosphere of the clinic. When I saw there was an opportunity to become apart of the team I decided this was my next adventure. I am grateful and blessed to now be apart of the SWPFC team and to work with all these great people.

Clarissa Ramirez

Medical Assistant

Bilingual (English/Spanish)

I am a wife and mother of 2. I was born in Silver City, NM and raised in Deming, NM. I have been in the medical field for 3 years. I attended Vista College and earned my certification with National Healthcareer Association (R) (NHA). I enjoy working as a certified medical assistant and plan to further my education. I am blessed to be a part of SWPFC. My daughters are patients as well as my husband and myself. We love the care we receive from each provider. Everyone on staff is like a family and I truly enjoy being a part of it!

Heather Gomez

Medical Assistant

Heather Gomez is a new member of our family here at Southwest Pediatric and Family Care! Heather has been a stay at home mom to her 7 kids. Her passion is children and strives to be the best mom she can be! Heather is bilingual . She is certified in Phlebotomy and hopes to one day become a NICU nurse!

Raul Ruiz

Medical Assistant

Bilingual (English/Spanish)

I really enjoy working at Southwest Pediatrics and Family Care. The environment and my co-workers are great! Working in the medical field has always been my passion, especially helping patients who are in need of medical attention. Stop by to establish care with our amazing team!

Araceli Duran

Executive Administrator

Bilingual (English/Spanish)

My name is Araceli Duran and I am the Executive Administrator for Southwest Pediatric and Family Care. I am a proud Dona Ana Community College graduate in Health Information Management. I love serving the Deming Community where I was raised. I have 20 years of experience and I am passionate about contributing to quality healthcare in our rural area.

Alexis Villegas

Southwest Labs Employee

Specializes in ENT

Hi! My name is Alexis Villegas and I am 20 years old. I've been a part of Southwest Pediatric & Family Care for about 10 months and have worked for Southwest Labs for a year now. I test for many different infections that are accurate, detect fastidious organisms including those that are less susceptible to antibiotic use. I truly love what I do and glad to be a part of SWPFC.

Mireya Madrid

Patient Tech / Intern

Glenn Willis


The clinic is great! Glen is not just a valued patient, Glen has also been a part-time team member since this clinic opened up in 2015 ! He shares his love for with his music through guitar- playing in a band, bringing in new faces!

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To provide wholistic care to families with a focus on disease prevention, growth and development, and health promotion.

Hours of Operation

8 AM - 5 PM Monday - Thursday

8 AM - 2 PM Friday

Saturday - Per Appointment Only

Sunday - Closed

Contact Info

1020 South 8th Street Suite A

Deming, NM 88030

P.O. Box 1280 Deming, NM 88031


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